Head of Marketing (m/w/d) - Remote

STRAFFR is a German technology-enabled fitness platform. It is our vision to empower people to improve their lives through personalized and effective fitness solutions. At STRAFFR we develop and sell smart, portable fitness gadgets that connect to a training platform to provide personalized, effective, and convenient training solutions enabled by real-time feedback.
Straffr intelligent band strong and medium with app


We are an early-stage fitness startup founded by ambitious entrepreneurs and sport enthusiasts. We've been developing STRAFFR for the last 3 years, already have thousands of customers, and we're now ready to hit the ground running with you as our Head of Marketing.  Do you want to get things done and do you love the challenge to bring STRAFFR to the next level as much as we do? Join us on our mission to redefine portable digital fitness!


  • Analyze and develop the strategy and create the assets that explain our product and its benefits to customers and potential customers
  • Get a deeper understanding of our consumer by analyzing consumer insights and develop insight-driven marketing plans as a result
  • Drive the development of our short, mid, and long-term social media strategy in line with our overall brand strategy
  • Create strong and consistent storytelling around STRAFFR on a global scale with strong activation concepts as well as exciting and engaging content for all channels
  • Manage awareness channels on a day-to-day basis to reach and grow brand KPI's through great content
  • Optimize our messaging and positioning


  • An entrepreneurial mindset paired with a hands-on mentality (aka getting scrappy)
  • Strong skills in building brand awareness on social media channels (Facebook, Instagram, YouTube)
  • Experience in an early-stage startup
  • 2-3 years professional experience in marketing especially with B2C/ D2C business models
  • Highly proficient in German & English
  • Experience in editing tools for photo and/or video creation and copy writing
  • Excellent project management, communication, and organizational skills 


  • A STRAFFR Band
  • MacBook Pro and your choice of other hardware
  • A job with real impact: we create digital fitness content and connected products to actively improve the lives of many people
  • Remote-first culture with flexible working hours
  • Competitive salary
  • Working in a strong mission-driven team with flat hierarchies
  • Company and team events (hiking, holiday party, and many more) - only remote during COVID

Send us your CV or LinkedIn handle with a short email describing your motivation to hr@straffr.com


Don´t think you fit but you love the product? Let us know why you are motivated to work with us.